PHFAT – Running In My Mind

I’ve been chatting to old Smooth Mike about his new music every so often, to be honest, I’m a massive PHFAT fan so I always try to push him to release an EP but if you know Mike, he is pretty set in his ways.

Fresh from a mind-blowing performance at Rocking the Daisies, that some are calling the best of the festival, PHFAT releases the dark and unrelenting Running in my Mind, complete with a lyric video crafted by the duo at Studio Dassie in Cape Town.

Running in my Mind’s ominous tone and unconventional sequence, render its commercial appeal questionable, which is why PHFAT’s Smooth Mike predicts that “it will do terribly on local radio.”

“I’ll be lucky if even a few student stations pick it up.  It’s way too dark and doesn’t fit the pop format. I’m not too concerned about the commercial viability of this one though. I’ve been dropping it at shows for ages and it’s been leaving cracks in the concrete. Commercial appeal kinda stops mattering when a track can turn a room upside down. At Daisies that first drop swept through the crowd like a wake up slap.”

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